The New B2B Strategy: Aligning Brand and Demand With Smarter Targeting
0:26
YouTubeMarTech
The New B2B Strategy: Aligning Brand and Demand With Smarter Targeting
B2B marketing is evolving—and the line between brand and demand is disappearing. In this episode, Chris Modzelewski, EVP of Ad Solutions and Data Monetization at Intentsify, shares a major shift he’s seeing across the market. Marketers are moving toward a segment-, audience-, and buyer group–driven approach that supports both brand ...
158 views3 months ago
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