Lay's is refreshing its branding after a real-potato moment sparked by fans. Insiders say the shift is about authenticity and trust, not just a new logo. Is this a clever reset or just marketing spin?

The Neumillers, an Illinois potato farm family, share a 70-year legacy of farming, family and passing the torch to the next ...

This massive food company announced price cuts to several of its most popular snack brands in response to consumer feedback. Here's what to know.

Snacks are more than just quick bites, they often reflect culture and clever marketing. What starts as a simple treat can evolve into a global phenomenon, shaping consumer habits and generating ...

Michigan State University faculty members said a heart-string-tugging Lay's Potato Chips ad that appeared during Super Bowl LX Sunday night, Feb. 8, was the best commercial of the night, but MSU ...

SAVANNA, Illinois — Those watching the Super Bowl on Sunday night might have seen the Frito-Lay commercial following two potato farmers, a father and daughter. That story was based on a family right ...

The first half of the Super Bowl just ended, and people are already declaring a victory — not in the game, but in the running for best commercial. Lay’s, the iconic brand known for its tasty potato ...