Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.

The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.

Whether its Budweiser, Honda, or Wendy's, brands spend millions on Super Bowl ads each year. Here are the standouts we're ...

With Super Bowl 60 fast approaching on Feb. 8, we're starting to get a sense of which stars will appear during ad breaks in the action between the New England Patriots and Seattle Seahawks. Companies ...

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year. Budweiser won the contest for the ninth time last year – and 15th overall ...

Brands have been hinting about what they have planned, teasing celebrity cameos and storylines. For some companies, announcing that they’ve purchased ad time is news on its own. Here are the brands ...

EXCLUSIVE: Nate Burleson and Daniela Ruah are returning to host Super Bowl Greatest Commercials: Hall of Fame Countdown on CBS. The interactive special is set to air on Monday, February 2, at 8 p.m.

Hellmann’s is hoping a healthy does of silliness will help its Super Bowl recipe. The Unilever-backed mayo is a Super Bowl regular, and in the past has tapped themes such as sustainability and ...

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...

Budweiser has long used the Super Bowl to tie its stately Clydesdale horses to the national mood. This year, the brewer’s stance won’t be hard to understand. In one of the beer giant’s less subtle Big ...

Super Bowl LX is going down on February 8, 2026, at 6:30 PM EST. While we don’t know which teams will be playing in the Big Game yet, we do know there will be a ton of brands using the stage to show ...

Super Bowl Sunday is one of the greatest days of the year — and not just because of football. It also serves as one of the best days for food and all-around entertainment. With well over a hundred ...