Xnurta, an agentic AI-powered advertising platform, has announced a strategic partnership with global eCommerce agency Front Row to accelerate AI-driven ...

As Ramadan approaches, Almarai is once again bringing back its flagship platform, “Appreciate the Blessings,” with a campaign that opts for simplicity over ...

The FMCG and Tech & Durables (T&D) markets across the UAE and Saudi Arabia showed resilient but contrasting growth patterns in FY 2025, as consumers ...

Golin MENA has been appointed as the UAE communications partner for Choithrams, a leading food retailer and distributor in the Middle East, following a ...

Where growth is accelerating also highlights where competition is intensifying. In food delivery, global players like Delivery Hero and Keeta are competing ...

A highlight of the ceremony was a tribute to Najla Semaan Mazboudi, founder and managing director of SpotOn Media Services, the MENA Digital Awards and the ...

The number of employees in the member agencies of the Institute of Practitioners in Advertising (IPA) fell over the past year, even as gender and ethnic ...

Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, marking a new leadership phase for the media ...

Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming to ...

Communicate has unveiled its Best Brands and Top Marketers Issue 2026, spotlighting the brands and marketing leaders who truly stood out in 2025—not through ...

Dubai Internet City (DIC), the Middle East’s first dedicated technology hub and a cornerstone of the region’s digital economy, marked its 25th anniversary on ...

Yango Ads, the AdTech arm of Yango Group, has released its Ramadan 2026 Demand Playbook, offering insights into how brands across the Middle East can tap into ...