Mattel is making She-Ra part of the Barbie universe Mattel Calling all princesses of power! She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting ...

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Orson Welles once compared making a film to playing with “the biggest electric train set any boy ever had.” Of course Welles never played with Barbies growing up. As intense as “Barbie” marketing has ...

Creating Barbie Land was so much more than picking out pinks and re-creating toys. Instead, the duo behind the set design of "Barbie" say they interrogated the question: What is it that makes ...

Find out which Barbie best matches your vibe, based on when you were born.