Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

The fishing world is one of trends. At any given time, tackle manufacturers are toiling away to bring new, exciting, and often expensive lures to market. Thanks to the power of social media, our feeds ...

Are you new to bass fishing and eager to improve your cranking technique? In this tutorial, we break down essential fishing tips and angling basics to help beginners boost their success on the water.

Largemouth bass are opportunistic feeders. Everything is on the menu for these aggressive fish, from crustaceans to worms to frogs to mice. I even once hand-fed a piece of fried chicken to a bass.

Fishermen are always looking for a leg up. From a slew of new fishing apps to 'fish call' speakers, amateur and professional anglers alike seem to spend as much time searching for the next great ...

With Christmas just around the corner, this guide has everything you need to support your favorite bass angler's fishing passion. From noisy topwaters to slick soft plastics (and everything in between ...

Discover the best winter bass fishing lure that consistently triggers cold-water bites and keeps your rod bending when temperatures drop. This video breaks down lure selection, retrieval techniques, ...

Big baits catch big bass. It's that simple. But knowing when and how to throw these giant lures isn't as cut and dry. There are specific scenarios where bass respond better to larger baits and are ...

A lure with a funny name is serious business when it comes to catching black bass as winter marches toward spring.

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...