You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...

Take a long sip of cuteness with these deliciously adorable kawaii drink coloring pages. Print them for coloring fun!

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Kawaii, often associated with fashions and character goods, is a representative aspect of Japan’s pop culture in the spotlight now. But kawaii is a difficult concept to convey, and the author has ...

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses of young ...

"Gross" characters are proliferating in a country known for kawaii, and now even local governments' mascots are trying to out-weird one another. Long considered the global capital of cute, Japan is ...

When customers walk into Kawaii Konbini, a Japanese convenience store in Longmont, they aren’t greeted with a typical “hello.” Instead, the owners welcome them with a friendly “irasshai!” That’s how ...