Businesses fail to grow because founders skip a crucial step. They create offerings based on what they think people want, missing what customers actually need. Then they wonder why nobody buys. You ...

Leading organizations must modernize their insights and market research functions today because the landscape of customer expectations, technology, and competition has fundamentally shifted. There are ...

Unless your facts are backed by data, nothing is predictable in this digital age as trends, processes, opinions, needs and wants change every day. This is because the Internet has made everything ...

IPG Health is pushing for a new way to do market research — one that is powered by AI. The agency’s newest tool — LivingMirror — creates AI personas that mimic participants in focus groups, so that ...

How do you figure out and do marketing research? Here we go through five typical things you need to do to set up successful marketing research.

When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to understand your customers. With marketing research you need to develop a way to ...

FAR Part 10—Market Research—is the “playbook” instructing contracting officers exactly when and how to reach out to industry, including small businesses, prior to conducting procurements. Historically ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Market research is a $90 billion industry that helps brands figure out how to best present themselves to potential customers. But that market insight isn’t cheap, nor is it quick. Cashew Research ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...