The Mouse House is quietly building a money machine most fans sit through without noticing.

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

The Walt Disney Company has launched Main Street, the company's first company-wide in-house creative agency, named after the ...

Disney has started to move Super Bowl commercial time in earnest, but only after a round of squawking that would have ...

Add Yahoo as a preferred source to see more of our stories on Google. Asad Ayaz and Shannon Ryan (Disney/Frank Micelotta/Jennelle Fong) Disney is shaking things up in its marketing division as it ...

Advertisers are demanding proof of performance to justify their streaming investments. In response, streamers are inking deals with retail media partners that promise closed-loop attribution. The ...

Walt Disney Co (NYSE:DIS) employs artificial intelligence to develop “Disney’s Magic Words,” a novel advertising tool for Disney+ and Hulu. This tool uses AI and machine learning to analyze scenes, ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) today announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory ...

Disney will host the Super Bowl, the Oscars and the Grammys in 2027, all of which are major drivers of advertising revenue. Global advertising chief Rita Ferro has been leading the charge and is in ...

Disney Advertising and Amazon Ads today (June 17) integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. The collaboration ...

At AdExchanger’s Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney’s SVP of advertising solutions and performance advertising, will share how it’s selling connected TV as ...

Disney Advertising has sold out of inventory on the NBA Finals through the first four games, with a number of brands ...