Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content marketing ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...