Coca-Cola believes that World Cup marketing in the U.S. must reach beyond soccer’s existing fan base and help set the stage ...

The campaign debuts with "Bubbling Up," the first of three TV spots rolling out in the lead-up to FIFA World Cup 2026. The ad ...

Coca-Cola’s FIFA World Cup Trophy Tour brings the iconic prize to U.S. and Canadian cities ahead of the 2026 tournament.

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

The FIFA World Cup Trophy Tour is set to kick off in Los Angeles on March 24 and will span for more than two months. Here is how to get tickets.

The Coca-Cola Company and its strategic bottling partner, Coca-Cola HBC Ireland and Northern Ireland, have agreed a new soft drinks partnership with the Irish Football Association (Irish FA) and the ...

Coca‑Cola has unveiled the first phase of its global campaign for the FIFA World Cup 2026, inviting fans to ride football’s emotional rollercoaster.

FIFA will be taking the World Cup Trophy to every host city participating in the 2026 World Cup. When will the trophy come to DFW?

When the FIFA World Cup Trophy Tour by Coca-Cola arrived in Malaysia this January, it was never going to be a quiet stopover.

Irish Football Association and Northern Ireland Football League welcome link-up with soft drinks giant.