Kelly Gibson has helped build Irvine’s O’Neill Clothing into one of the larger surfwear makers with an estimated $75 million in yearly sales. Now he’s been handed another growth task: Lost Clothing.

The company is seeking at least $100 million for Lady Gaga’s alleged infringing use of the “Mayhem” mark. The performer’s new album, “Mayhem,” was released this month with a world tour planned. The ...

The California-based surf company Lost contends co-founder Matt Biolos, an acclaimed board shaper, has used the “Mayhem” mark for decades and that Lady Gaga’s new album and tour is using a nearly ...