Attention, women of New York: You need new bras. There’s only about a 10% chance your bra fits — and that’s a generous estimate. Many of New York’s top bra fitters admit they go days without seeing a ...

On the list of the worst things to shop for, bras fall somewhere between bathing suits and jeans. Not fun. But there’s a new way to make bra shopping a whole lot easier (and way less awkward): A new ...

Throughout pregnancy, postpartum recovery, breastfeeding, weaning and weight loss, our bodies go up and down in size and dimension (yes, stuff shifts around!). Generally, you can get away with wearing ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

A study found that when female athletes ran with sports bras they had selected, they experienced faster and shallower ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Finding the best bras for small busts can be more involved than you’d think. While some may opt for the ...

Bra manufacturers insist that millions of women wear the wrong size bras. According to an international survey of 10,000 women from Swiss lingerie company Triumph, 64 percent of women are wearing the ...

Honeylove reports on finding bra sister sizes, which involve adjusting band and cup sizes for better fit.