Adrenaline Rush joins the Sting brand in PepsiCo’s energy drinks portfolio in India.

Ditching celebrity endorsements, Adrenaline Rush leans on digital buzz to win India’s next-gen energy drink fans, says Diksha Bajaj, Lead, Energy Drinks, PepsiCo India.

Let’s be honest: many energy drinks taste like crap at worst, and like carbonated cough syrup at best. It’s hard to find an energy drink that tastes sweet and juicy and isn’t loaded with enough sugar ...

PepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage ...