We all know the story — a lead finds your website, explores your marketing materials and requests follow-up for your sales team in order to learn more about how your offerings could help them. But we ...

In 1960, a professor at Michigan State named E. Jerome McCarthy introduced a concept he called the “Marketing Mix.” He proposed that marketing was governed by a set of interdependent variables—Product ...

Developments in digital marketing have progressed so much over the past year, it has given marketers many new opportunities to build brand awareness and engage with their target audiences. There have ...

At some point, we all learned about the 4Ps of marketing: place, price, product, and promotion. Those still hold weight, but marketing has been undergoing drastic changes, and companies now face a ...